1. Using the back of a fingernail, deposit a small amount of product into the palm of your hand.

2. Warm the balm by rubbing your hands together until the product is soft and evenly distributed.

3. Starting at the neck and working upwards toward the jaw, massage the softened balm into the skin underneath. Apply through to the ends of the beard. Continue by “raking” the remaining product through the beard with the fingertips, using downwards strokes.

4. Finish off with our Executive Boar Bristle Brush, to remove dead skin cells and encourage even product distribution.

5. Further shaping may be completed with our Cellulose Acetate Luxury Comb.