Product Specifications

• Category: Personal Care / Hair Color
• Brand: L’Oréal Paris
• Product Type: Permanent hair color kit
• Variant / Shade: Superior Preference #7LA Lightest Auburn
• Formula Type: No-drip gel positioning
• Finish Positioning: Fade-defying color and shine with dimensional-looking tone
• Included Care Step: Color-protecting conditioner with shine serum, Camelina Oil, Vitamin E, UV filter
• Pack Configuration: 12-pack
• Intended Use: At-home hair coloring routine using included kit steps and directions

Product Description

L’Oréal Paris Superior Preference #7LA Lightest Auburn is a permanent hair color kit positioned for a luminous, warm auburn result with fade-defying shine and natural-looking dimension. The gel format is designed for controlled application and even adherence through the hair for a consistent finish.

In the market, Superior Preference is a long-running staple in pharmacy, supermarket, and mass retail hair color sets, with auburn shades commonly purchased for seasonal refreshes and regular maintenance cycles. This 12-pack configuration supports predictable replenishment for retailers and distributors that maintain core shade coverage and consistent availability in permanent hair color assortments.

Packaging & Format

• Format: Permanent hair color kit
• Pack: 12 kits per pack

Key Features

• Fade-defying color and shine positioning
• No-drip gel texture positioning for more precise application
• Shade #7LA Lightest Auburn suited to warm, luminous auburn assortments
• Conditioner with shine serum positioning for a smooth, resilient-looking finish
• 12-pack supports efficient stocking and replenishment